Au Vodka Founders Near £500m Sazerac Sale in Major UK Spirits Industry Consolidation Deal
Au Vodka, the alcoholic beverages empire co-founded by Britain’s best-known former football ballboy, is in advanced talks for a £500m sale to Sazerac Company
Key points
- Au Vodka founders in advanced talks for £500m sale to US spirits giant Sazerac Company
- Deal would be one of the largest UK premium spirits M&A transactions in recent years
- Comparable craft and premium spirits brands will use the £500m price as an M&A valuation benchmark
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