LEGO Reports 21% Revenue Surge in 2023 With Record Sales Driven by Global Fan Demand

LEGO Reports 21% Revenue Surge in 2023 With Record Sales Driven by Global Fan Demand

LEGO Group reported record revenue growth of 21% in 2023

Key points

  • LEGO reported 21% revenue growth in 2023 — record sales driven by licensed franchise and adult collector demand
  • Private ownership insulates LEGO from quarterly pressure; enables long-term brand investment competitors can’t match
  • Hasbro and Mattel face valuation benchmarking pressure as LEGO’s private-market compounding continues

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